Digital Marketing: Discover the hottest trends and updates for November 2023

In the fast-paced world of Digital Marketing, change is constant. In just a few months, strategies and trends can be completely transformed. November 2023 is no exception. Keeping abreast of the latest developments is essential to stay updated, competitive and prepared in this constantly evolving field. For this reason and to support you, Al-Andalus Digital Marketing Agency Dubai has compiled the latest information and trends in Digital Marketing.

Amazon Ads GenAI, creates more attractive advertisements

Digital Marketing updates November 2023

Recently, Amazon revealed the introduction of a beta version of its generative artificial intelligence solution, called Amazon Ads GenAI, which offers advertisers the ability to enhance their product images. Initially, this feature will be limited to a select group of users, intending to expand it to the public after a trial period. The tool uses artificial intelligence to generate backgrounds based on product descriptions and themes, offering advertisers a quick, easy and attractive way to present products.

To use this new tool, advertisers must follow the steps below:

  1. Upload an image of the product they wish to promote.
  2. Write a description of the desired background image.
  3. Select a related theme.
  4. Click on “Generate”. You also have the option to refine the image by entering an additional text message.

How will Amazon Ads GenAI help advertisers??

With this new feature, instead of using standard product images with white or neutral backgrounds, advertisers can place their products in lifestyle contexts that tell a creative story. This will not only attract consumers’ attention, but could also significantly increase click-through rates by up to 40%, the company itself predicts. A great tool for digital marketing.

Zara leads the ranking of the most searched fashion brands online

Digital Marketing updates November 2023

In other information from Digital marketing agency in Dubai, Zara is the fashion brand that tops the online search ranking within the main clothing categories, with 394.480 monthly searches. This represents almost four times the number of searches compared to the second-placed brand on the list. The Spanish brand is followed by Nike, Adidas and North Face respectively, confirming the strong presence of sports brands in the fashion industry.

The fashion industry is a dynamic and constantly evolving sector. In 2022, ecommerce in the fashion sector in Spain reached 21.1% of total sales, according to a report by Kantar in 2023. It was followed by the Ecommerce sector with revenues of more than 4,684 million euros.

Now, with Black Friday approaching, one of the busiest digital shopping dates of the year, competition to attract consumers is intensifying, and much of that competition is led by Zara; in fact, the Kantar report also highlights that the Spanish fashion brand stands out for online shopping experience, by simplifying processes that drives conversions and prevents users from abandoning their shopping cart.

Artist protest forces Spotify to make changes by 2024

Digital Marketing updates November 2023

Artists protest against Spotify. This is because artists criticize the little revenue they generate per number of plays on streaming platforms, in addition to the lack of transparency in the settlements they receive from labels and distributors. Rapper Snoop Dogg was the latest artist to give his critical view on the way royalties are distributed in the industry. Through his Twitter account, he said the following: “someone explain to me how you can reach a billion plays and not make a million dollars. It doesn’t make sense.

Faced with this situation, Spotify wants to make three significant changes to its model by the beginning of 2024. The first is to establish a new threshold of annual plays that a song must reach before starting to generate royalties. It also wants to impose financial penalties on distributors and record labels when there are fraudulent uses or illegal uploads to the platform, and to set a minimum playing time for non-musical “noise” songs in order to generate royalties.

Will these changes really benefit artists?

In principle, Spotify plans to generate $40 million with these changes and, in addition, states that it will not affect 99.5% of the songs. Their idea is to redistribute that income to the royalty fund and distribute it to the most popular tracks. What is meant by popular songs? That would be another debate.

TikTok increases competition with Youtube

Digital Marketing updates November 2023

Following updated information from Al-Andalus, one of the best digital marketing agencies in Dubai, TikTok has started testing with some users the ability to post videos up to 15 minutes long, increasing the current limit of 10 minutes. The social media analyst and consultant Matt Navarra was the first to provide the information in Threads. Navarra explained that users will be able to upload the 15-minute videos from the application on their smartphones or from the desktop version of the social network.

Currently, this is a feature in testing, so only some users have access, but the change would mean an increase in competition with YouTube. Just think that TikTok started with 60-second videos…and look at them now.

Importantly, TikTok has expanded its YouTube presence by implementing a full-screen landscape mode feature that is currently undergoing testing in specific regions.

Google Bard has just been updated

Digital Marketing updates November 2023

Continuing with the information provided by Al-Andalus Digital Marketing Agency Dubai, Google announces the rollout of features that were previously only available in a few languages, and are now available worldwide. For example, it includes the option to upload images with Google Lens, search for photos in Google Search or modify the answers generated by the AI.

However, the most interesting new feature that comes along with this Bard update is the support for extensions. From now on, chatbot users will be able to connect Gmail, Docs or Google Drive apps, among others, to get even more out of the chatbot, for example, it can summarize more Gmail emails at the same time.

Google assures that the privacy of the information will be protected and that users will have the option to disable Bard Extensions at any time, which provides greater control over the feature. This is an improvement that makes the chatbot more useful and personalized for users of Gmail and other Google services.

How to take advantage of these new updates?

These new updates can make your life easier. For example, if you’re planning a trip, you can ask Bard to grab the dates that work best for your group of friends from Gmail and look up flight and hotel information in real time. It can give you directions via Google Maps on how to get to the airport and even show you YouTube videos of things to do at your destination, all in one conversation.

Google paid millions of dollars to be the default browser on multiple mobiles

Digital Marketing updates November 2023

Google paid US$ 26.3 billion during 2021 alone to ensure that its search engine is the default option in web browsers. An executive of the technology firm acknowledged in a trial where he faces accusations of monopolistic position by the U.S. Department of Justice.

The level of annual payments that Alphabet -Google’s parent company – made to other companies to ensure this positioning has almost quadrupled since 2014, when it involved US$ 7.1 billion. According to Praphakar Raghavan, Google’s Search and Advertising executive, who testified at the trial.

Similarly, he pointed out that, in search engine advertising alone, Google recorded revenues of US$ 146.4 billion in 2021, a number that also climbed recently.

The payments it made that year to companies such as Apple and other companies producing devices and browser developers were the company’s biggest cost during that year, according to statements released by the Bloomberg news agency.

Your parents can now choose your next match with Tinder Matchmaker

Digital Marketing updates November 2023

If you think your choices in love have not been the best, maybe it’s time to ask someone else for help. And what better than to get that help from your parents or friends, who know you perfectly and may have more wisdom about the type of partner you’re looking for.

Tinder, the world’s most famous dating app, has just launched a tool that will make it easier to choose your next perfect match. It is Tinder Matchmaker, a feature that allows you to invite your loved ones to recommend some candidates with whom you can make a match. With this tool, Tinder wants to help you “see the possibilities you might be overlooking from the perspective of the people closest to you,” Melissa Hobley, Tinder’s chief marketing officer, said in a statement.

According to the dating app’s official website, Tinder Matchmaker is already available in the United States, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, United Kingdom and Vietnam, and in the coming months it will reach other countries around the world.

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