Influencer Marketing: What it is and How to Create a Strategy

Elevate your brand with top Influencer Marketing in Dubai. Reach, engage, and convert your target audience effectively.

influencer marketing agency dubai

Influencer marketing is a big problem.

From Instagram and TikTok to other platforms, brands are collaborating with popular people to reach new followers and promote products and services. As the popularity of social media increases, so does the investment and interest in these types of opinion leaders with large numbers of followers.

There is a lot more behind this phenomenon than you might think, and if you approach it the wrong way, influencer marketing can ruin your budget and, in extreme cases, your brand.

This guide will help you navigate this digital communication tactic and build a solid strategy that reaches your target audience. We will see the following contents:

What is influencer marketing?

The influencer marketing data that you should know

Understanding the different types of influencer

More effective platforms and collaboration formats with influencers

The Rise of Influencer Marketing Dubai

Why you should invest in Influencer Marketing

How to Create a Solid Influencer Marketing Strategy

FAQs about our Influencer Marketing Agency Dubai

What is Influencer Marketing?

Influencer marketing is the collaboration between companies and people who have a large number of followers online.

Brands work with these people (known as influencers because of the influence they have on their followers in the social world we live in) to reach their network of followers and promote their products and services.

Traditional advertising is becoming less effective, and many online channels are even beginning to show stagnation due to the increase in ad blockers and changes in user behavior. 

Influencer marketing is the digital version of our influence among our peers in the offline world over their purchasing habits. As humans, it is part of our nature to influence the experience of family and friends on our purchasing habits.In the publication Psychologist World we find a good explanation of this social influence, where it is stated that:

People feel the need for accurate information, and when they cannot trust their knowledge, they turn to others in the hope that they will provide them with correct information. By accepting this information, regardless of whether it is accurate, the person is subject to social influence.

In the digital marketing agency environment, we have often seen this type of definition applied to social proof.

As a marketer, you can use influencer marketing to reach new audiences and drive increased brand awareness, web traffic, and sales to potential customers through a marketing campaign. This tactic includes finding the right people and encouraging them to tell their followers about your brand.

Chances are you’ve seen collaborations with influencers every time you scroll through social media.

Have you ever seen that a popular account you follow on Instagram has a hashtag in a #AD post? 

influencer marketing AD Instagram Post

It is, neither more nor less, influencer marketing in practice, a collaboration between a brand and an influencer to promote a certain product to an audience, achieve brand recognition, and increase affinity with it.

This tactic is often confused with other types of marketing, due to the overlap of different approaches, but to fully understand what influencer marketing is, you must first understand how it differs from other approaches.

Influencer Marketing Agency vs. Word of Mouth

Since both marketing techniques involve telling other people about a product or service, you’ll find extensive overlap between influencer marketing and word of mouth.

The difference lies in the relationship between the business and the person in charge of generating the content and promoting the product.

Influencer marketing usually includes an incentive (financial or otherwise) that the brand gives to the person. The influencer talks about your products or services because they have been compensated for it, both with money and goods. 

On the other hand, word of mouth occurs when someone tells others about your business because they want to share their experience with your brand spontaneously.

The result is similar, in one case there is compensation, and in the other, there is no.

Influencer Marketing Dubai vs. Affiliate Marketing

It is common to see influencer marketing confused with affiliate marketing, especially since both encourage third parties to promote a product or service.

The main difference between these two tactics is that affiliates typically receive a commission when a sale is made, and influencers have a flat rate that is not tied to sales.

Affiliates only receive money when a sale is made, while influencers receive payments regardless of the profits of a campaign. Semrush also has its affiliate marketing program that allows affiliates from different sectors, from webmasters to agencies, to earn commissions.

Referral Marketing vs. Influencer Marketing Agency Dubai

Another common confusion is generated by the differences between influencer marketing and recommendation marketing (advocate marketing).

While influencer marketing is directly tied to the influence a person has on their community, referral marketing is about giving brand ambassadors a voice to amplify the message.

Referral marketing is much more like word of mouth, but instead of reaching out to everyone, you’re encouraging brand ambassadors to tell your story and rewarding them for it, creating a real connection between brands and consumers.

It is similar to influencer marketing in many ways, but the big difference is that referral marketing relies on people who are already satisfied customers of the brand.

The Facts About Influencer Marketing that You Need to Know

Before we move on to how to create a solid strategy, here are some facts about influencer marketing that you need to know:

  • For every dollar spent on influencer marketing, companies get $5.20. (Influencer Marketing Hub)
  • 80% of professionals believe that influencer marketing is effective. (MediaKix)
  • 70% of teenagers trust influencers more than traditional celebrities. (Digital Marketing Institute)
  • 60% of influencer marketing budgets will increase in 2020. (BigCommerce)
  • The influencer industry is on track to surpass $15 billion by 2022. (Business Insider)
  • 49.6% of influencers say their followers care about authentic content. (

Influencer marketing is a big deal, and as a marketer, you can’t ignore it as a tactic anymore if you’re not already using it.

Understand the Different Types of Influencers

Despite what you may think, an influencer is not just an influencer, so you must know the different types to create a successful strategy.

You will often have heard of influencers depending on the platform, such as Instagram influencers, Youtubers, or others. In reality, the platform on which they spread content is just their distribution channel.

To fully understand the different types of influencers, we need to pay attention to micro-influencers and (macro) influencers.

More Effective Platforms and Collaboration Formats with Influencers

When planning an influencer marketing strategy, you need to start by thinking about the most effective way to reach your target audience through someone else’s followers.

Collaborations with influencers materialize on different channels and no two strategies are the same. To achieve maximum reach, it helps to know which formats are the most popular and most effective.

Let’s now pay attention to the most popular platforms on which brands usually collaborate with influencers.



Twitter (now "X")





Knowing which of these channels is the most effective depends on both the individual influencer and your audience. We will soon see how to choose the right platforms.

The Rise of Influencer Marketing Dubai

We have already mentioned that the influencer industry will reach a value of 15 billion dollars in 2022, which represents an increase of 8 billion compared to 2019.

The growing popularity of this tactic is expected to continue growing at a good pace and there are no signs of slowing down, largely because different social platforms continue to evolve and new ones emerge (as has recently happened with TikTok), allowing for the emergence of new collaborations.

Even if we pay attention to the interest in the matter on Google Trends, we can see that it continues to rise.

influencer marketing dubai

If we compare the growth of interest in influencer marketing compared to content marketing, we see how big the topic is:

influencer marketing dubai

Influencer marketing works. If this were not the case, brands would not continue investing so much in it. But why should you use this tactic as part of your marketing strategy?

Why You Should Continue Investing in an Influencer Marketing Agency

When a company invests in a new marketing channel, there needs to be a clear return on investment, so here are some of the most important reasons to opt for this tactic:

Traditional ads are becoming less and less effective...

While collaborations with influencers are becoming more and more successful. This is mainly because consumers prefer social media posts to traditional ads and interact with them in a completely different way. That is, they do not have the feeling that seeing a collaboration between a brand and an influencer is an advertisement.

People buy from other people,...

And collaborations with influencers help you show your human side as well as add authenticity to your campaign. We have all become immune to advertising, but we are increasingly receptive to products promoted by influencers we admire.

In most channels, the effort and responsibility are one-sided

When you work with influencers, they also want the campaign to work, because it can be the door to more jobs and collaborations. Influencers are proud of their communities and want these types of collaborations to work.

Younger generations trust influencers and their product recommendations...

And promotions more than celebrities, so marketers can take advantage of this. After all, why invest in someone who doesn’t have the trust of their audience?

Influencer marketing is a fantastic way to reach new audiences...

Who actively interact with content that can offer a way to increase brand recognition of products and the business itself more economically.

Despite what many say,...

You can measure the ROI of influencer campaigns in the same way you do with other channels, meaning you can shape ongoing investment based on the returns achieved. 

How to Create a Strong Influencer Marketing Strategy in 6 Steps

If you haven’t considered using influencer marketing to grow your brand, we hope this article changes your mind.

But how can you build a solid strategy that generates a stable ROI?

A Note on Diffusion

If you are working with influencers either by giving away products or with a collaboration fee, you need to understand the importance of outreach.

Last year, the FTC (United States Federal Trade Commission) published updated recommendations on how influencers can spread their paid collaborations. These are some of the most notable:

  • “The FTC works to prevent misleading ads, and its guides detail how advertisers and sponsors can stay on the right side of the law.
  • If you promote a product through social media, your message should make it clear that you have a relationship (“material connection”) with the brand. A “material connection” with a brand includes a personal, family, employment, or financial relationship, such as a brand that pays you a fee or discounts on products or services.
  • Tell your followers that these relationships are important because they keep your recommendations honest and trustworthy, so your promotions have more value.
  • As an influencer, it is your responsibility to enforce these recommendations by helping you comply with the Sponsorship Guidelines and comply with laws against misleading ads. Don’t trust others to do it for you.”

Although it is ultimately the influencer’s responsibility to ensure that paid collaborations are properly communicated, as a brand working with them, you must ensure that the rules are followed.

It’s good to always be willing to have open conversations about the way influencers spread your collaboration and take the time to understand the recommendations and how they change over time. 

The FTC is responsible for the recommendations for the United States, in the United Kingdom, the responsible body is the ASA.

Influencer marketing is probably the fastest-growing channel right now. It opens up a whole world of opportunities for your brand to achieve segmented income in brand recognition as well as to present your products and services to new audiences.

If you are not using this strategy as a way to generate growth, you should seriously consider it. After all, if your competitors are doing it, there’s a chance you’ll be left behind. If not, you will gain a competitive advantage if you take the plunge.

With a solid strategy, you can work with influencers to reach a specific audience, track progress, and understand how they contribute to your goals’ success.

FAQs about Influencer Marketing Agency Dubai

Influencer marketing is a strategic collaboration between a brand and individuals who have a substantial online following, known as influencers. These influencers promote the brand’s products or services to their audience, leveraging their credibility and reach to generate brand awareness, engagement, and ultimately, sales.

Working in an influencer marketing agency allows me to be at the forefront of a rapidly evolving field. It’s exciting to be part of an industry that combines creativity, data analysis, and social trends to create impactful campaigns. Plus, I’m passionate about connecting brands with authentic voices in the digital landscape.

A micro-influencer might be primarily behind the scenes in your marketing campaign. Micro-influencers have smaller, more niche followings, but they often have a deep and engaged connection with their audience. This can make them ideal for promoting products or services within specific niches.

Influencer marketing is effective for several reasons. It offers authenticity, as influencers are seen as trusted figures by their followers. It can reach highly targeted audiences, and it’s often more cost-effective than traditional advertising. Additionally, it provides valuable social proof, making it a powerful tool for brand promotion.

Influencer marketing in digital marketing is a specialized strategy that harnesses the power of social media and online platforms. It involves collaborating with influencers on platforms like Instagram, YouTube, and TikTok to create content that promotes products or services. This form of marketing takes advantage of the digital landscape’s vast reach and the ability to connect with niche audiences, making it a vital component of modern marketing strategies.

About the Author

José Ramón G.

José Ramón G.

I work like SEO freelance expert , I'm in love with SEO, I like to follow SEO trend and stay up-to-date with news tools and practices, My main skill are and tasks are related to writing search engine optimized copy, optimizing current copy on a client's website (page titles, Meta descriptions, h1s, alts, anchor text, etc.), blog writing, blacklining, keyword research, rank analysis, content marketing strategy analysis, to monitor the competition, evaluate affiliate pages etc ) Google ads (certificated) and Google analytics (certificated).

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