Digital Marketing: latest News from the World – March Part 2
Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
TikTok
TikTok Shop launches free package pick-up service
TikTok Shop has launched a new logistics feature that will optimize and speed up shipments. Until next April, sellers will be able to test this package pickup service for free, as reported by the platform in an email sent to sellers.
Specifically, regarding the delivery and collection options, the platform details that sellers have two alternatives to manage their shipments, on the one hand, the delivery points: they can take the packages to the post offices; and on the other hand, the warehouse collection: a carrier will pick up the orders directly at the seller’s warehouse. In the latter case, in principle – they have assured from the platform – the account will be assigned to GLS, although “TikTok reserves the possibility of assigning another carrier according to its internal rules”.
How to activate the service
To activate this new feature, sellers must access the ‘Seller Center’ and configure their preference in the ‘Pickup Method Settings’ section.
In this context, the platform has highlighted that “sellers opting for warehouse pickup must guarantee a minimum of five packages per pickup”. If this threshold is not reached, a charge of €1.90 per package (excluding VAT) will be applied, which will be invoiced at the end of the month from May onwards. This fee will cover the logistics costs for low-volume pickups.
Key aspects of warehouse pickup
Once the seller updates their configuration on the platform, their account will be assigned to GLS and the shipping labels will be automatically modified to reflect this change. At this point, TikTok Shop has explained that “parcels with Post Office labels still pending will need to be delivered to the corresponding offices, without this update affecting those shipments.”
As for shipping costs, TikTok Shop has assured that the rates for sellers will remain unchanged, as long as the minimum threshold of packages per pickup is met. In addition, delivery times will remain at 2 to 3 business days, so there will be no delays in the distribution of orders.
On the other hand, sellers opting for warehouse pickup will not be able to drop off their packages at a GLS pickup point, as their account will be configured specifically for this method. Likewise, buyers will not have a choice of carrier, as this is assigned directly by TikTok Shop to each seller.
As a general rule, the platform has noted that for tags generated before 1:00 pm, “pickups will be automatically scheduled for the same day between 4:00 pm and 6:00 pm. This could be adjusted depending on the location of the warehouse.”
At the time of pickup, vendors will be able to deliver all ready packages, regardless of when they were processed. To resolve any questions or receive assistance, TikTok Shop has reminded sellers that they can contact the support team via a ticket in the Seller Center.
This new Google Chrome feature is what you've been dreaming of to increase your productivity
Google Chrome, the most widely used web browser worldwide, has maintained its dominant position thanks to constant updates and improvements that seek to optimize the user experience. In its latest development, Chrome is testing a feature that will allow splitting the screen into a single window to view two tabs simultaneously, a feature long awaited by the community and that promises to revolutionize the way we interact with the browser.
A dream come true in Google Chrome
The ability to split the screen to work with two tabs in parallel has been one of the most requested features by Google Chrome users. Until now, those who wanted this functionality had to resort to third-party extensions or manually open two browser windows and adjust them side-by-side, which could be cumbersome and inefficient. With the new split-screen feature, Chrome seeks to simplify this process, allowing two tabs to be displayed in a single window, facilitating multitasking and improving productivity.
This functionality, which is already present in browsers such as Microsoft Edge and Opera, had been in testing in Chrome since January 2025. According to reports, right-clicking on a tab will bring up the “split tab with active tab” option, allowing the user to view both pages simultaneously in a single window. Although initially in an early stage of development, this feature is expected to be available to all users in future browser updates.
Great news for users
The implementation of the split-screen feature in Google Chrome represents excellent news for the millions of users who rely on this browser for their daily activities. This tool will not only make it easier to compare information between two web pages, but will also improve efficiency in tasks such as research, writing documents and managing multiple web applications simultaneously.
In addition, by integrating this functionality natively, Chrome reduces dependency on third-party extensions, which can translate into improved browser security and performance. Users will be able to enjoy a smoother and more personalized experience, adapting their workspace according to their specific needs.
For those interested in testing this feature before its official release, it may be available in Chrome beta versions or development channels. However, caution is advised when using unstable versions of the software and always back up important information before making significant changes to browser settings.
In conclusion, Google Chrome’s new split-screen feature is a promising addition that is sure to be well received by the user community. By facilitating the simultaneous viewing of two tabs in a single window, this tool will boost productivity and offer a more efficient and enjoyable browsing experience.
Latest Tech and Digital Marketing Updates
📌Lots at stake. The U.S. judiciary has modified its proposal in the antitrust case against Google. They maintain that Google sell Chrome to encourage competition, however, they no longer have to divest their AI investments.
📌Human review on YouTube. A new feature will add automatic human review to videos flagged as <<limited or ad-free>> by its own system. This will streamline the validation and monetization process.
📌Instagram may update. They are testing Blend, a new feature that creates a Reel-only Feed shared with friends, where AI will recommend content based on everyone’s interests.
📌YouTube’s 3 trends. 1) Increased impact of YouTube on AI-generated search results, especially instructional content and tutorials. 2) Using the Dream Screen feature for Shorts. 3) More and more people are watching YouTube on TV.
📌Flashes, Bluesky’s “new Instagram.” Flashes is the new photo and video app that is ad-free. It competes with Instagram and has already surpassed 50,000 downloads in its first week on the App Store.
📌I want a f***ing coffee. A coffee shop goes viral and manages to increase its sales thanks to a curious strategy. “Ordering a coffee has a price, but ordering a p***coffee comes out much cheaper”. And so it is, if you order your coffee this way it costs less.
