Digital Marketing: latest News from the World – March Part 3
Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
First Google Core Update of 2025 arrives
Google has begun the rollout of its first major update of 2025. Officially announced on March 13, this update is expected to take approximately two weeks to complete. While Google describes it as a regular update, it has also signaled its intention to improve the visibility of creator content.
On LinkedIn, Google explained the goals of this update with two key messages:
- “This is a regular update designed to show relevant and satisfying content to users on all types of sites.”
- “We are also continuing to work to give creators’ content more visibility through a series of enhancements throughout the year. Some have already been implemented and others will come later.”
In other words, Google insists that this Core Update follows the same line of previous ones, but with a possible improvement in the presence of content creators. However, there is skepticism in the SEO community as to whether it will actually bring a benefit to those who were affected in previous updates.
Key facts about the Update
Here are the key points of the Google March 2025 Core Update:
- Name: Google March 2025 Broad Core Update.
- Release date: March 13, 2025.
- Rollout duration: Approximately two weeks.
- Impact: Affects all content types and regions.
- Not a penalty: Aims to reward quality content, not punish specific sites.
- Affects Google Discover and other formats: Such as featured snippets and more.
- Possibility of recovery: If a website is affected, the key is to improve its content following Google’s guidelines.
Periodic adjustments to the algorithm are very likely, although they will not necessarily be announced.
History of previous updates
To put in context, these are the latest core updates released by Google:
- December 2024 Core Update: December 12-18, 2024.
- November 2024 Core Update: November 11 – December 5, 2024.
- August 2024 Core Update: August 15 – September 3, 2024.
- March 2024 Core Update: March 5 – April 19, 2024.
In the past, these updates have generated drastic changes in search rankings, benefiting some sites and seriously affecting others.
Changes in the SEO landscape?
Google’s tracking tools have shown some calm in the days leading up to the announcement, but some SEOs were already reporting suspicious fluctuations in traffic. Experts like Glenn Gabe suggested that Google had been testing this update for weeks, which would explain the swings prior to the announcement.
On forums like WebmasterWorld and X (formerly Twitter), comments reflect concern and confusion:
- “We’ve been crushed. 50% drop in traffic.”
- “Traffic is unstable. One day it’s up, the next day it’s down.”
- “Since the beginning of March, our Google Discover has completely disappeared.”
These reactions confirm that the impact is still in process and that more changes could be expected in the coming days.
How to act on this Core Update?
If your site has been negatively impacted, the best strategy is to review your content and make sure it meets Google’s quality standards. Some key recommendations include:
- Create useful and original content.
- Improve the user experience.
- Avoid misleading practices or worthless content.
- Optimize site architecture and improve domain authority.
For now, we can only wait and see how this update evolves in the coming weeks – will it really benefit content creators or will it be another wave of uncertainty for the SEO ecosystem?
Artificial intelligence
Official: OpenAI Operator arrives in Europe
OpenAI’s Operator agent is now available in Europe. This innovation is an agent that can access the Internet to perform tasks for users independently, and with its own browser, it can view a web page and interact with it by typing, clicking and scrolling.
This innovation first came to light at the end of January, although it was only available in the United States. However, after overcoming barriers to its arrival in the European Union, subscribers to the ChatGPT Pro plan can now use Operator. But how does it work?
To give an example, OpenAI explains on its official blog that “Operator can be asked to handle a wide variety of repetitive browser tasks, such as filling out forms, ordering groceries, and even creating memes. The ability to use the same interfaces and tools that humans interact with on a daily basis expands the utility of AI, helping people save time on everyday tasks and opening up new interaction opportunities for businesses.”
How Operator works
Operator is based on a new model called Computer-Using Agent (CUA).
By combining the vision capabilities of GPT-4o with advanced reasoning through reinforcement learning, CUA is able to interact with graphical user interfaces (GUIs) – the buttons, menus and text fields that people see on a screen – so it can ‘see’ through screenshots and ‘interact’ with a browser, allowing it to perform actions on the Internet without the need to integrate custom APIs.
What Operator is for
Users can describe the task they wish to perform so that Operator can take care of the rest, and they can take control of the remote browser at any time, as Operator is able to proactively prompt them to take care of tasks that require login, payment data or CAPTCHA resolution.
On the other hand, stakeholders are able to customize their workflows by adding custom prompts, either for all websites or specific sites. In addition, Operator allows saving prompts for quick access on the home page and executing multiple tasks simultaneously.
What data Operator collects
Regarding security and priority, OpenAI states on its blog that “Operator is trained to ensure that the person using it is always in control and requests information at critical points,” adding that it “does not collect or capture user-entered information.”
Also, “Internet users can delete all browsing data and log out of all sites with a single click in the ‘Privacy’ section of Operator’s settings”.
study
What Google found out about Generation Z is alarming
A study by Google subsidiary Jigsaw sought to answer that question and others about Generation Z’s online behavior. These were their findings.
What Google discovered about Generation Z
Older generations are used to searching for sources of information about what interests them, but Generation Z is not the same. According to Jigsaw’s research, young people in that group generally just read the headlines and then go to the comments section to see what everyone else is saying and decide what to believe, Business Insider notes.
They also trust more what their favorite influencers may have to say on a certain topic, especially if they relate their own experience or speak the same “language” as them. In the event that they go in to read an article and find it too long, they will skip it.
Another significant finding was that they do not differentiate between searching for news on the Internet and interacting with other users. Much of their time they engage in a behavior called timepass: if they want to find answers to a topic they go to social network search engines, which, through an algorithm, can filter out what might really interest them. This is how they digest all the overwhelming amount of information that is in cyberspace.
Generation Z youngsters also don’t trust pages that have ads or ask for subscriptions from the public, as they consider it clickbait.
Jigsaw points out that these findings do not mean that this group of people is less intelligent. They are clear about how they could find information in a deeper way, for example, to use it in debates or crucial decisions in their lives. The point is that they are not overly keen to do so.
“They tap into those critical literacy skills in a very small proportion of the time they spend online,” Beth Goldberg, head of research at Jigsaw, told Business Insider.
When they want to know if some diet or wellness methods are effective, Gen Z people will use their bodies to get those answers.
According to the study, if what they tried actually worked, they think that has more credibility than seeing the results in a larger group.
Latest Tech and Digital Marketing Updates
📌Google increases the limit of negative keywords in PMax from 100 to 10,000 per campaign, after hearing criticism from advertisers who considered it restrictive.
📌The 3 most visited Ecommerce in Spain. VisibilidadOn has launched a study showing the 100 online stores with the most traffic in Spain. The 3 most visited are: Amazon, Milanuncios and El Corte Inglés.
📌Facebook monetizes Stories for creators. They have incorporated Stories into their Content Monetization program, for creators to generate revenue. It will be based on performance, interactions and views.
📌Google Assistant will be replaced by Gemini. Google later this year will replace Google Assistant with Gemini in mobiles, tablets, cars, watches and headsets. Android 9 or earlier will miss out.
📌WhatsApp update. They are developing a threading feature that will allow grouping replies to the same message in a dedicated view.
📌YouTube shorts continues to grow. They already exceed 90 billion views per day. With more than 2 billion monthly users, it is an option to connect with audiences and promote products.
📌Beware if you don’t get clicks. Google has confirmed that it can remove your page from search results if users don’t interact with it, because they would consider it as unhelpful.
📌New from Gemini arrives: Gemini Live with Video and Gemini Live with Screenshare, for AI to respond via camera or through screen sharing.
📌Take advantage of what’s new from LinkedIn. They partner with Calendly to integrate meeting scheduling into custom profile buttons. Available for premium users, allows you to book meetings from your LinkedIn profile.
📌Claude searches the web. This new feature allows the chatbot to query online sources to give you more up-to-date answers.
📌YouTube tests new ads for podcasts. They are working on a dynamic ads tool for podcasters, allowing them to insert ads read by hosts into their videos, like Spotify or Apple Podcasts do.
📌Meta AI arrives in Spain. The AI-powered digital assistant is here. It offers text generation capabilities on WhatsApp, Facebook, Instagram and Messenger. Let your creativity shine.
