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App Store Optimization, in practice
Short, practical articles for app owners in the UAE.
Custom store listings: show each searcher the page they want
Custom product pages on the App Store and custom store listings on Google Play can change by search keyword. What they are, how they differ and how to start.
9 min readArabic and English ASO are two separate jobs
Why you cannot translate your English keywords into Arabic and expect the same results in the UAE App Store and Google Play.
4 min readASO for UAE apps: seven things to fix first
A practical checklist for UAE app owners: the first seven changes to make to an App Store or Google Play listing.
4 min readApp Store screenshots that convert: what goes in the first two
How to plan the first two screenshots of an app listing so they explain the main benefit before anyone scrolls.
3 min read