Al AndalusDigital Marketing
4 min read

ASO for UAE apps: seven things to fix first

You do not need to change everything at once. These seven points usually matter most, and you can check them in an afternoon.

The checklist

  1. Put your most important keyword in the title, while keeping the name readable.
  2. Use the subtitle (App Store) or short description (Google Play) to say the main benefit clearly.
  3. Fill the App Store keyword field with words not already in your title or subtitle, and do not repeat words.
  4. Check that your first two screenshots tell the main story, because many people never scroll further.
  5. Add an Arabic localization with research done in Arabic, not translated.
  6. Ask for ratings after a positive moment in the app, not at launch.
  7. Look at your three closest competitors and note the keywords they use that you do not.

How to know it worked

Track your ranking for a small set of keywords, plus impressions, page views and installs in App Store Connect or Google Play Console. Change one area at a time so you know what caused the difference, and give each change a couple of weeks.