Digital Marketing: latest News from the World – September Part 2
Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
Youtube
YouTube success formula document leaked
A document has been leaked by the world’s biggest youtuber, MrBeast, and aimed at people starting out in his team. It explains everything that must be in a video to succeed on YouTube. Here is the formula for success:
- First minute: crucial to hook the audience. There must be good lighting and a strong start to grab attention.
- Minutes 1 to 3: the transition from ‘expectation to execution’. There should be a lot of progress in the storyline, such as time lapses.
- Minute 3: introduce a re-engagement. Impressive content that surprises the viewer and keeps them interested.
- Minute 3 to 6: plan the most exciting and stimulating content here, with quick scene changes that keep attention high.
- Minute 6 and the rest of the video: squeeze in another re-engagement for viewers who have made it this far, ensuring they are engaged until the end.
Apart from this, he gives key takeaways such as focusing on metrics like CTR, average viewing duration and average viewing percentage, as well as maintaining authenticity, creativity and a clear structure. If it’s the ‘king of YouTube’, it’s for a reason.
Digital Marketing
Top 10 best digital schools
As it does every year, the Financial Magazine portal publishes several Rankings on those training centres, institutions and portals of all educational levels and modalities that meet the criteria of quality and academic excellence.
The Financial Magazine Ranking uses two objective indicators to classify all the participating institutions, on the one hand the information of the educational institution itself and on the other hand the metrics of the centre in the web environment on its academic reputation. The Financial Magazine Ranking analyses more than 400 universities, business schools and higher education institutions each year and publishes the top 10 in each field, which is why in the following ranking, only the 10 BEST POSITIONS appear:
| Position | Centre | Link | Country |
|---|---|---|---|
| 1 | BIG school | BIG school | 🇪🇸 Spain |
| 2 | IM Digital Business School | IM Digital Business School | 🇪🇸 Spain |
| 3 | Edase Escuela de Asesores | Edase Escuela de Asesores | 🇪🇸 Spain |
| 4 | European Open Business School | European Open Business School | 🇪🇸 Spain |
| 5 | EUDE Business School | EUDE Business School | 🇪🇸 Spain |
| 6 | GBSB Global Business School | GBSB Global Business School | 🇪🇸 Spain |
| 7 | INESEM Business School | INESEM Business School | 🇪🇸 Spain |
| 8 | EALDE Business School | EALDE Business School | 🇪🇸 Spain |
| 9 | IEBS Digital School | IEBS Digital School | 🇪🇸 Spain |
| 10 | OBS Business School | OBS Business School | 🇪🇸 Spain |
artificial intelligence
This is A10: Amazon's SEO Algorithm
Given that many consumers use Amazon’s platform as a search engine for information and products, SEO has become a key element in getting your services or products to the top of the search results and boosting your sales. Like Google, Amazon also has its own SEO algorithm to position products: the A10.
It is well known that appearing at the top of search results generates more traffic to your website. In fact, according to a study by the Backlinko platform on Google search results, only 0.63% of users clicked on the second page results. Although the data for Amazon may vary, Google’s figure makes us realise how important it is to be aware of A10 and how to make it work in our favour.
A10, Amazon’s SEO algorithm
Until 2021, the retail giant used the A9 version of its algorithm, which gave great importance to sales conversions and sellers’ profits, so it positioned brands with better conversion data more favourably. Other factors it considered were search text match relevance, price, availability and speed of sales.
In addition to this, it heavily considered keyword relevance by analysing customer feedback and CTR, which resulted in a keyword glut.
The A10 algorithm focuses on showing the most accurate results, based largely on relevance and sales performance. It also considers front-end keywords, back-end keywords, customer reviews, sales velocity, sales history and salesperson authority, conversion rates and click-through rates.
The A10 algorithm seeks to combine programmatic metrics analysis with human perception to understand user intent and product relevance.
Rufus, the AI assistant, has changed the rules of the A10 game.
The advent of AI and Rufus, Amazon’s AI-powered conversational assistant, has brought a new SEO challenge. Rufus works by applying machine learning and a large knowledge base on Amazon, which helps it to improve its responses and product recommendations based on user requests.
This paradigm shift means that Amazon sellers no longer only have to worry about doing good SEO or investing well in ads to position themselves on the platform, but will have to further refine their strategy when it comes to predicting user behaviour when consulting Rufus. Conversations with the chatbot will not be concise searches, but natural language conversations that can provide new nuances in addition to the relevant keywords.
META
How to create the perfect reel to sell
Google Ads helps you find and connect with your customers no matter where they are in their consumer journey. And AI-powered campaigns continue to deliver great results for businesses large and small.
But we’ve heard your feedback: more controls and insights remain the number one request when it comes to using AI in advertising. And with generative AI tools, you want more ways to shape results to align with each brand.
Today at DMEXCO, one of Europe’s leading digital marketing events, we explore how we’re putting our best AI to work so you get your best ROI. We’re using AI to support every part of the advertising process, and today we’re sharing our top five announcements from the event:
Gemini models now help you create better Search campaigns in more languages
Search connects consumers with the right companies that can offer them what they want, right when they are looking. This creates huge opportunities for you to connect with customers in their moments of need to drive results and ROI. Conversational Experience for Search campaigns has already helped hundreds of thousands of businesses create high-performing search campaigns using generative AI. The results speak for themselves: small business advertisers using conversational experience in Google Ads are 63% more likely to run Search campaigns with a ‘good’ or ‘excellent’ ad quality score. We want even more businesses to have access to this technology, so in the coming months the conversational experience on Google Ads will expand to French, German and Spanish.
News
What's new in Meta that will make you sell more
To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers. Advertisers can also use these new tools with AI-enabled Advantage+ shopping campaigns to further optimize their performance. With more options for ad formats in their campaigns, advertisers can easily implement a creative diversification strategy to realize greater campaign efficiency and incremental reach.
Advertisers can highlight their promo codes in ads to make it easier for people to apply discounts and help encourage purchases. We’re beginning to introduce new tools to more prominently feature promotions within ads that people see; including testing first purchase offers and personalized discounts, and bringing these features to Instagram Reels.
Advertisers have been able to use reminder ads to notify people of an upcoming event, launch or sale. Now advertisers can drive people to a mobile app to help them easily make an in-app purchase and notify them of an offer more frequently with reminder ads. With more notification options, advertisers can help increase demand for seasonal sales by informing people when deals will kick off and when they will end.
Businesses can also use site links to add multiple landing pages to a single image or video ad on Facebook Feed, helping people more easily navigate to the content they’re most interested in. For example, a beauty company may offer skincare, makeup, fragrance, and holiday-specific products. Now with site links, people can go directly to a specific landing page for these categories with just one click from the ad.
More ways to meet customers where they want to purchase
The holidays are an important time for businesses to drive sales both online and in-store. This fall, we’ll begin testing the ability for advertisers to show ads to people most likely to shop in-store and highlight nearby locations so people can easily plan their next visit. This omnichannel capability is a new option for the campaign sales objective which already allowed advertisers to optimize for online sales.
Travel also picks up during the holidays. To help businesses reach tourists, shoppers and visitors in their city or region, we’re introducing a new way for businesses to show ads to people interested in a location. For example, if a person is planning a trip for the holidays and engaging with social content or searching for new things to do in that city, they may receive ads from businesses looking to capture seasonal sales.
Latest Tech and Digital Marketing Updates
📌Trouble for X. Brazil has blocked the social network because Elon Musk has refused to comply with a judge’s orders to suspend specific accounts.
📌Google clarifies the issue. John Mueller has stated that valid HTML and misspellings are not ranking factors. In fact, among the 200 most popular sites in the world, only one homepage was written with valid HTML.
📌 If you are a boss, don’t read this news. Amazon has decided that from 2025 onwards, teleworking will end. The reason? To improve corporate culture and better collaboration and connection between employees. The five days in the office.
📌Generate videos of up to 8 seconds. Thanks to Vidu AI, you can create videos from images and text. It has several subscription plans and also a free version. If you want to try it out, click here.
📌 Amazon’s strategy to gain subscribers. The ‘Amazon Prime Deals Party’, on 8 and 9 October, brings discounts in all categories only for Prime customers, and thus converts a high number of users.
📌 Accounts for teenagers on Instagram. They will arrive in Spain this year for those under 16 years of age. They will need their parents’ permission to modify settings that control contacts, content and privacy.
📌 Glovo Ads Manager is born. A new tool for brands to manage their advertising campaigns in their app. With this platform, as an advertiser, you will be able to optimise your ads in key spaces, such as the ‘order in progress’ screen.
📌Leroy Merlin has managed to increase its users’ monetary return by 50% thanks to the automation of its marketing tasks. Automating not only optimises resources, but also boosts sales.
📌Powerful new features at Freepik. They have announced new design tools in a video. These tools include an image generator, an online editor called Freepik Designer and a mockup generator.
📌The motor racing competition has experienced a strong increase in young fans. So Lego has taken advantage of this and teamed up with Formula 1 to produce special collections. And so more profit is generated.
📌YouTube has launched new tools to identify AI-generated voices and faces, with the aim of protecting the rights of creators and preventing misuse of their content.
