Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
Artificial intelligence
Google launches AI Max: the new era of AI-powered Search campaigns
Google has announced the launch of AI Max, a new set of features for Search campaigns that promises to take advertising performance to a new dimension. The tool, currently in beta for advertisers worldwide, combines the best of Google’s artificial intelligence with greater flexibility, personalization and reach for brands.
Thanks to AI Max, campaigns will be able to go beyond traditional keyword limitations, accessing new queries with high conversion potential. According to Google’s internal data, advertisers activating this functionality can achieve up to 14% more conversions with a similar cost per acquisition (CPA) or return on ad spend (ROAS), and up to 27% more when compared to campaigns based on exact or phrase match alone.
Google launches AI Max, its new AI-driven tool
Artificial intelligence also powers real-time creative. Through the new “asset optimization” dashboard, advertisers will be able to automatically generate titles, descriptions and calls-to-action tailored to context and user search intent, improving ad relevance and driving traffic to the most effective pages on the website.
With the ability to better understand user intent and respond with more relevant ads, AI Max redefines how brands can connect with their audiences. As Google points out, this is a key step towards a more multi-modal, flexible and intuitive search, helping both its users and businesses make better decisions in less time.
As an example, “if someone searches for ‘dresses midi skirt with bright colors for spring and summer,’ a campaign based exclusively on exact keyword matching, such as ‘red dress midi skirt’ would have missed this search. Now, all you have to do is assign an extended match to that term, and AI Max will make your ad relevant, intelligently adapting the content to the query,” Google explains.
Digital Marketing
Email marketing in 2025: more sends, more clicks, better results
We recently published our Global 2025 Benchmark Report, which provides a detailed overview of the current email marketing landscape. It is packed with data drawn from billions of campaigns and highlights key trends. For example, we see an increase in sending volume, along with a rise in interaction rates, the growing importance of SMS, and the importance of customer data for personalization.
While this report provides valuable context, it is critical to focus on your own metrics. Optimization is crucial for continuous improvement, which helps your brand stay competitive. It’s about discovering what really connects with your audience through regular testing and improvement.
In this guide, we explore what marketing optimization is and offer practical strategies. We’ll also show you how Dotdigital’s features can help you get better results with every email you send.
What is marketing optimization?
Marketing optimization is about fine-tuning and improving your marketing campaigns to get the best possible results. It’s like tuning a car engine to run smoother and faster. Instead of just guessing what might work, you use data and analytics to determine what’s really effective and what’s not.
It’s not a one-time thing; it’s an ongoing process of testing, analysis and tweaking. The goal is to make your marketing more efficient and effective, whether it’s driving more traffic to your website, generating more leads, boosting conversion rates, building customer loyalty for longer, or getting the most out of your investment.
Think of it as a scientific approach to marketing. Set clear objectives, identify key performance indicators (KPIs), implement changes and measure their impact. In this way, you can discover what connects with your audience and continue to refine your strategies for better and better results.
Meta
New advertising features in Meta Ads
Meta is redefining the way advertising is done on its platforms. The tech company has just unveiled a variety of advertising solutions, from trending Reels ads to video ads on Threads and new marketing tools for creators on Facebook and Instagram.
Reels trending ads
Placing your advertising next to viral content will help boost your results. That’s why Meta has introduced Reels Trending Ads, a content targeting tool that serves ads immediately after the most popular Reels.
This tool builds on Meta’s brand suitability and safety controls, such as the Inventory Filter. “In the future, brands will be able to run their ads next to the most popular Reels or next to the most popular subject lines, such as beauty, sports and other content,” the tech company explains.
Trending tool in Instagram’s Creator Marketplace
Meta has also begun testing a new AI-powered tool in its Creator Marketplace on Instagram. This is called “Trends” and allows companies to know the topics of interest on the platform in real time, which favors that these can adapt their strategy to offer relevant content in their advertising campaigns of collaborative ads or partnership ads.
Personalized content recommendations for creators come to Facebook
According to Meta data, 53% of people surveyed are more likely to buy a product if it has been promoted by a creator on Reels. This highlights the power of these figures when it comes to promoting a brand.
In this sense, Meta already helps marketers on Instagram with its AI-powered personalized creator content recommendations, and now it will do so on Facebook as well. To access this tool you have to access the Partnership Ads Hub and then enter “Recommended Content.”
Meta gives the following example, “a beauty brand will be able to see their organic branded content in the hub, and we will use AI to recommend what content to leverage in partnership ads campaigns.”
Creator Marketplace Discovery API
Meta has reported that it will soon be launching a limited trial of its Creator Marketplace Discovery API for Instagram. This API will make it easier for brands to connect with creators and creators through their agencies and third-party tools, get information about them and refine the targeting process.
The option to promote user-created content is still in effect on Facebook
Meta no longer allows you to promote User Generated Content on Instagram, but it does provide the ability to do so on Facebook. This feature “will allow advertisers to access relevant content on Facebook from both ordinary users and creators, for use in partnership ads.”
A valuable way for brands to share content from people who genuinely love their products or services and run collaborative ads on a large scale.
More discovery capabilities in Instagram’s Creator Marketplace
Although Meta has removed the feature we just talked about from Instagram’s Creator Marketplace, to compensate, it has added new functionality. The tech company has integrated AI-based keyword search suggestions, engagement rate, interaction rate, and information from creators’ or creators’ previous partners.
With this capability, brands will be able to perform a more comprehensive analysis of each content creator and whether they are a good fit for their advertising campaigns.
New mention possibilities in collaborative ads
Until now, collaborative ads or partnership ads on Facebook and Instagram included in their header both the profile name of the brand and the partner with whom they were collaborating on the ad. Meta has just changed this and now offers the ability for advertisers to choose to highlight only their partner in the ad header.
“This gives marketers the ability to highlight the unique brand and authentic voice of the creator,” Meta maintains.
Image showing the two mention possibilities for collaborative ads. On the left: mention in the headline of the brand and the partner. On the right: mentioning only the partner
Another new advertising format being tested by the technology giant is collaborative ads on Facebook Live. The goal is to allow advertisers to tap into live videos from creators and turn them into collaborative ads with their brand.
Video ads on Threads
Meta recently expanded access to ads in Threads to all eligible advertisers globally. Their next step will be to enable video ads for a select group of advertisers. The lucky ones will be able to test video creatives in 16:9 or 1:1 format, which will be placed between organic posts in the platform’s Feed.
Meta launches “Video Expansion” feature on Facebook Reels
Finally, the tech giant has announced the implementation of the “Video Expansion” feature in Facebook Reels. This tool stands out for its capabilities to adjust video creative assets to new aspect ratios by generating new pixels to complete frames.
Latest Tech and Digital Marketing Updates
📌What about search traffic? Google admits it will decline with the rise of Gemini and ChatGPT, and they also claim they are looking all the time for ways to innovate.
📌LinkedIn changes the way you find jobs. Thanks to AI, you can type in what you’re looking for in your own words and receive compatible offers. Plus, it analyzes your level of fit with each position.
📌ChatGPT now remembers your chats. OpenAI has activated its enhanced memory for Pro and Plus users in Europe. Now, it can refer to your past conversations to give you more personalized responses (you can turn it off).
📌The most annoying advertising? A Havas study ensures that the most annoying for users is that of streaming platforms (YouTube, Prime Video…) and the least annoying is outdoor advertising and that of events and press.
📌Instagram CEO fears TikTok. He testified in the antitrust trial against Meta and acknowledged internal tensions, bad decisions like undervaluing vertical videos, and that TikTok is their biggest threat in many years.
📌Microsoft and OpenAI renegotiate their alliance. They have OpenAI’s possible IPO in mind, and want to ensure Microsoft’s continued access to OpenAI’s most advanced models of artificial intelligence.