Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
Search Console hides 50% of searches
The Ahrefs blog has published an interesting study showing that Google Search Console’s “Performance” report is sometimes (very) far from comprehensive in terms of keywords and the data provided in the statistical tables available online…
The data was retrieved via the API, which is more comprehensive than the web interface.
According to this study, more than 46% of the keywords used to find your website in the SERPs would not be provided by the report.
The study covers nearly 150,000 websites analyzed and 9 billion clicks, giving a good statistical idea of the situation. Overall, the situation is very heterogeneous: some sites have access to all the information, all the keywords, while others are much less favored at this level. And this can reach up to 90% of missing keywords! In general, most sites have a large gap in this area.
If we take into account the potential traffic of the sites, it is the extremes, the sites with little and a lot of traffic, that seem to be the most penalized, with those with average traffic being the least prone to these shortcomings.
Patrick Stox, the author of the study, explains in the Ahrefs blog how to configure and verify this data for your own site with the help of Data Studio.
Incidentally, Google makes no secret of the fact that not all data is taken into account in its online help: “To protect user privacy, the performance report does not show all data. For example, we may not track certain queries that are made very infrequently or those that contain personal or sensitive information.” The percentage for some sites is still very high.
So keep this in mind when using the Search Console “Performance” report: it is not exhaustive and sometimes may not be at all.
artificial intelligence
WordPress is betting on AI. Are you?
WordPress is one of the most influential content management platforms in the field of web development and has taken a significant step toward the strategic integration of artificial intelligence (AI) within its ecosystem. Recently, the company announced the formation of a team specializing in AI, with the purpose of centralizing, coordinating, and guiding the growth of AI-powered tools within its global community of developers.
WordPress’ initiative is a direct response to the growing activity of members of the WordPress open source community, who have already been independently experimenting with AI-based applications.
To date, developers have released around 660 plugins related to this technology, demonstrating both the interest and potential of AI within the WordPress environment. Among the most popular plugins are automatic template generators, search engine optimization (SEO) content optimizers, and chatbots, all designed to improve the user experience and automate processes within websites.
Advanced Artificial Intelligence with WordPress
The creation of a formal team to lead AI development represents a shift in focus within WordPress. Far from being a passive observer of community contributions, the platform now seeks to play a proactive role in the technological evolution that AI represents.
The main objective of this decision is to “avoid a disorganized proliferation of tools that could diverge in quality, purpose, or security,” as pointed out by Mary Hubbard, executive director of WordPress. The goal is to “manage AI development thoughtfully, avoid fragmentation, and ensure alignment with WordPress’ long-term goals.”
The AI team is made up of renowned experts from various companies linked to the technological ecosystem. James LePage, AI leader at Automattic—the parent company of WordPress—heads this group. He is joined by Felix Arntz and Pascal Birchler, developers affiliated with Google with experience in open source projects, as well as Jeff Paul, who currently serves as director of open source at web design firm 10up. This variety of profiles seeks to bring a diverse and multidisciplinary approach to the developments that emerge from the new team.
The announcement has been received with enthusiasm within the tech community, as it suggests that WordPress not only recognizes the importance of AI, but is also willing to take the lead in its implementation in an organized manner. While previous efforts by developers have resulted in a rich variety of plugins, the lack of a unified structure could result in redundant or inconsistent solutions. Now, with clear direction, future AI developments within WordPress are likely to be more consistent, accessible, and sustainable.
This move could also mean that WordPress intends to strengthen its position against other website creation platforms that are already incorporating AI as a differentiating factor. By institutionalizing a team focused exclusively on this technology, WordPress is better positioned to innovate, support its community, and offer tools that respond to the demands of today’s market.
In short, the formation of this artificial intelligence team by WordPress marks a new stage in the platform’s evolution. More than just a simple reorganization, it is a strategic move to consolidate its leadership in the world of web development, ensuring that the implementation of AI is not only innovative but also consistent with the principles that have defined WordPress’s growth: openness, collaboration, and future orientation.
YouTube
YouTube will integrate Google Lens into Shorts
YouTube has begun rolling out a new feature that integrates Google Lens into YouTube Shorts, allowing users to search for visual information directly from short videos.
According to the platform, this tool will be available in beta for all viewers in the coming weeks. The integration aims to offer a more interactive and intuitive experience, allowing users to explore and discover content visually while consuming Shorts.
According to the announcement, users will be able to use this feature by pausing a short video and selecting the “Lens” option in the top menu. Once activated, they will be able to draw, highlight, or tap on any element of the video they wish to search for.
Google Lens will provide visual matches and search results overlaid on the video, allowing viewers to obtain additional information without leaving the content they are watching. Once the search is complete, they can return to the original video.
The integration of Google Lens into Shorts aims to improve visual search capabilities on the platform, an area where Google-owned YouTube seeks to differentiate itself from competitors such as TikTok and Instagram Reels, which do not offer similar features.
For example, if a user is watching a short video recorded at a tourist location, they will be able to identify landmarks and obtain information about the culture or history of the destination directly from the video.
During the beta phase, YouTube has assured that no ads will be displayed in the search results generated by Lens. In addition, this feature will not be available on short videos that include YouTube Shopping affiliate links or paid product promotions.
The announcement of this new feature comes at a time when YouTube is investing significantly in the development of Shorts to compete with other short video platforms.
In April, the company introduced a series of tools designed to improve the experience of content creators, such as a more advanced video editor, the ability to generate stickers using artificial intelligence, improved templates, and a feature that synchronizes content with the rhythm of a song.
Latest Tech and Digital Marketing Updates
📌Get more traffic with Google Maps. Google activates Promoted Pins on Maps within demand generation campaigns. Now your campaign images can appear to users when they explore the app.
📌Social media study in Spain 2025. WhatsApp leads in daily use (96%), and X plummets: 28% have abandoned the app in the last year. Instagram, TikTok, and YouTube remain steady. The data: half of users consult social media before making a purchase.
📌What Meta is preparing for 2026… They want you to be able to create ads just by uploading an image and setting your budget. They are 100% responsible for the creation and segmentation of campaigns with AI. A total revolution for advertisers.
📌The dangers of social media. Controversy among influencers for promoting the fake website sietevuelos.com, reported for alleged fraud. Dozens of users paid for trips they never received, and FACUA has already taken the case to the public prosecutor’s office.
📌New ads on YouTube. New ads are being launched for live videos, where the broadcast is minimized while the ad is displayed on a separate screen. They aim to be less intrusive and improve monetization for creators.
📌Ads in AI Overview. Google is going to integrate ads into its AI-powered searches. These ads will appear alongside AI-generated summaries on both desktop and mobile.