Digital Marketing: latest News from the World – June Part 3

How to Leverage This Fusion to Increase Your Business Visibility

This is a strategic opportunity you should take advantage of if you have a presence on Instagram. Here’s how to do it with concrete actions that can truly make a difference:

Switch to a Professional Account

Make sure your Instagram account is set to professional. Only these accounts will have access to this added visibility. Plus, they offer insights, contact buttons, and advertising options that personal accounts don’t.

Verify Your Account on Google My Business

Linking your Instagram account with your Google My Business profile can give you an extra boost in local searches. It’s a winning combination if your business has a physical location.

Adapt Your Content for Google

Think of your posts like mini web pages. Would you use generic titles like “Check this out” on your site? Of course not. Apply the same principle here: use descriptive titles, clear calls to action, and an optimized narrative.

Best of all, a new window of visibility is opening up for brands and creators. If you optimize your posts well, you could attract traffic from Google without ever leaving Instagram. SEO and social media are now more connected than ever. How fresh is the content on your site?

SEO Techniques That Actually Work on Instagram

Here’s where it gets interesting. How do you turn a visual social network like Instagram into a search engine positioning tool? The key lies in adapting the best SEO practices to the language of social media.

Keywords in Descriptions and Captions

Use industry-relevant terms as if you were writing a blog post. For example, instead of “Check out my new design,” try “Modern Web Design for Restaurants: Ideas That Boost Reservations.”

Alt Text for Images

Instagram allows you to add alternative text to your images. Google uses this field to understand what the post is about. Optimize it with clear, keyword-rich descriptions.

Strategic Hashtags

While hashtags don’t directly impact Google rankings, they increase exposure within Instagram, which can lead to more interactions—something Google does value.

Optimize Your Bio

Add keywords to your bio, such as “SEO consultant for e-commerce” or “sustainable architecture in Madrid.” These details can help establish your expertise in your niche.

• Include keywords in your descriptions: Think of it like optimizing a blog post.

• Optimize image alt text: Google uses it to understand your content.

• Fine-tune your bio: Add relevant terms related to your niche or industry.

• Create valuable content: Tutorials, tips, and ideas— the more useful it is, the higher the chances of ranking.

Common SEO Mistakes on Instagram You Should Avoid

Even with good intentions, your strategy could fail if you fall into these common traps:

• Posting without a content strategy: Publishing a lot means nothing if your content doesn’t match your audience’s search intent.

• Skipping alt text: Every image without alt text is a missed SEO opportunity.

• Overusing generic hashtags: Tags like “#love” or “#happy” don’t help with Google rankings and clutter your content.

• Vague or aimless descriptions: Avoid phrases like “What do you think?” without context. Instead, offer value and solutions.

• Not engaging with your community: Google favors content that generates interaction. If your profile feels one-way, your SEO will suffer.

The Future of Digital Positioning with Social Media

The line between social networks and search engines is blurring. Instagram and Google are giving us a glimpse of where SEO is headed: an omnichannel strategy where all digital content matters—whether it’s a story, a reel, or a static image.

This also means that:

• Visual content is gaining weight in organic rankings.

• Social media will become an active part of the search funnel, not just a discovery tool.

• The role of the social media manager will require deeper technical SEO knowledge.

Practical Tips to Master the New SEO with Instagram and Google

Now that you’ve got the theory, here’s a practical roadmap to help you get started today:

• Create SEO-structured posts:
  Use a strong title, a solid description, an eye-catching image, and optimized alt text.

• Plan your content using keywords:
  Use tools like Ubersuggest, Google Trends, or even Google’s autocomplete to find keyword inspiration.

• Prioritize useful, original content:
  Go for original Reels—short-form video is still king, and now it has SEO potential too.

• Promote your posts outside of Instagram:
  Share your content in newsletters, blogs, or WhatsApp channels to boost interactions that Google can pick up.

• Monitor your traffic with Google Analytics and Search Console:
  Yes, you can track how many visits come from Instagram to your site. And now, you can also track the other way around—from Google to Instagram.

Final Thoughts

The collaboration between Instagram and Google isn’t just a technical novelty—it’s a real opportunity for brands, entrepreneurs, and creators to increase visibility and capture traffic from the world’s most powerful search engine.

Instagram is no longer just a visual channel; it’s also an SEO-optimizable platform. If you learn how to leverage it, your profile can become a powerful tool for discovery and conversion.

Remember: SEO is not static. It evolves. And this integration is one of those game-changing shifts that separates those who simply post from those who truly rank. So get to work—and may your next follower come straight from Google.