Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
Google talks about the future of SEO and AI
Google has confirmed that artificial intelligence will not replace the need for SEO, dispelling doubts circulating among digital marketing professionals. According to the latest reports, search engine optimization remains an essential pillar for web positioning, even in the age of artificial intelligence.
Google clarifies the role of artificial intelligence in online search
The emergence of AI has sparked intense debate in the digital sector about the future of SEO. According to official Google sources, the company acknowledges that artificial intelligence is changing many aspects of search, but emphasizes that fundamental processes, such as crawling and indexing, remain essential.
In the words of Google spokesperson John Mueller, AI is fascinating and is revolutionizing the way we interact with search engines, but it does not replace the need to work on positioning.
“The foundations of search, such as crawling and indexing, will continue to be relevant,” says the spokesperson.According to Google reports, artificial intelligence tools such as large language models and chatbots still need to be fed optimized and accessible content. Therefore, SEO professionals have the task of continuing to ensure that their websites are easy for search engines to crawl.
This need for constant adaptation has been highlighted by industry experts, who recommend focusing on the basic principles of SEO, such as content quality, technical structure, proper use of keywords, and an optimal user experience.
The evolution of SEO in the face of new AI challenges
According to recent data, far from making SEO disappear, artificial intelligence is forcing professionals to raise the bar and optimize their strategies. Mueller himself emphasizes the importance of responding and adapting to changes in the industry, noting that SEO has evolved with each new update to Google’s algorithm.
The history of SEO is full of adjustments, and this new technological era represents, in the words of analysts, “a paradigm shift, not a disappearance.” Search engines are moving toward more interactive formats, such as voice searches and visual queries, but technical and content optimization remains essential.
For SEO specialists and digital companies, understanding how AI affects the way users search for information is key. It is advisable to focus on reliable, well-structured content and to constantly improve the usability of web pages.
Reports indicate that AI serves as a complement to automate repetitive tasks, allowing professionals to focus on creativity, strategic analysis, and personalization, aspects that remain unique to human talent.
What should SEO professionals do in this scenario?
Strengthen the technical fundamentals: Ensure that your website is crawlable and complies with search engine guidelines.
- Prioritize content quality: Publish useful, well-researched, and relevant information for the user.
- Stay up to date: Technology and algorithms evolve, so it is essential to stay informed through resources such as SEO news and current forums.
- Adapt your strategy to the new reality: Incorporate AI to support processes, but do not delegate positioning exclusively to these tools.
From Google’s perspective, the future of search points to a more “ambient” and ubiquitous experience, where the company wants asking Google to be as easy as asking a friend. However, the search engine remains and will continue to be essential for users to find quality content.
For those involved in SEO, the advice is clear: AI does not eliminate your work, but it forces you to specialize and anticipate changes. Adapting your strategy and not losing sight of the pillars of positioning will keep you at the top of the results.
SEO is changing, but it will remain essential
According to data collected in recent months, the arrival of artificial intelligence has not led to a decline in the use of search engines. On the contrary, Google continues to lead with more than 90% of the market share, and search traffic continues to grow year after year.
Google executives emphasize that SEO is not disappearing, it is just evolving. Therefore, they insist on the importance of professionals in the sector continuing to invest in quality content, technical optimization, and building online authority.
YouTube
New changes to YouTube monetization
If you create content for YouTube, you’ve probably heard rumors—and perhaps some drama—about changes to monetization rules in recent days. The platform announced an update to combat “mass-produced” and “repetitive” content, and many creators became nervous that their channels could lose revenue. But don’t worry: we now have official clarification, and it’s not as bad as it seemed.
What’s changing on YouTube from July 15
The platform has published a video in which Rene Ritchie, Head of Editorial & Creator Liaison at YouTube, explains in less than two minutes what the changes to content monetization will be:
What Ritchie says is that starting July 15, 2025, the YouTube Partner Program (YPP) will change with the aim of discouraging those who fill the platform with cloned videos, with hardly any differences and no added value. In other words, channels that upload the same story over and over again with minimal changes, or those that publish essentially identical slideshows. Therefore, this is not a witch hunt against creators who reuse material creatively, but rather a measure to protect the authenticity of content.
“Non-authentic” content will be penalized
Until now, YouTube referred to “repetitive content” in its policies, but now it has given it a clearer name: “non-authentic content.” Why? Because this makes it clearer that it is not just about repeated videos, but also about mass-produced content that lacks creativity or real contribution. The platform wants videos to offer something original, educational, entertaining… or at least not be a carbon copy of the one next to it.
“What exactly is changing? Mainly, repetitive content will now be called inauthentic content. This is to clarify that the policy includes content that is mass-produced or repetitive, which is content that viewers often consider spam. This content has always been ineligible for monetization, as we have always required content to be original and authentic for YPP. This is just to identify the best content,” explains Ritchie.
This change aims to clarify that mass-produced videos, with purely cosmetic differences and no added value, are not welcome on YPP. For example, uploading 50 videos with the same voiceover and the same story, changing only two words or the cover photo, will not help you monetize.
However, Ritchie clarifies that content can be reused if it serves to improve a video that adds value to the audience: “There are no changes to YouTube’s policies on reused content in clips, compilations, or reaction content. All of this can still be monetized if you’ve added meaningful original commentary, modifications, or educational or entertainment value to the original video,” he says.
What about videos created with artificial intelligence?
This is where many people got confused and the memes and complaints on forums began: no, YouTube is not banning reused content or content generated with AI. You can continue to use snippets from other platforms or even post your own videos on various social networks and continue to earn money… as long as you add something to them.
The key is added value. If you take a video and give it context, comment on it, analyze it, add an educational touch, or transform it to make it more valuable to the viewer, you’ll have no problem. For example, a reaction video or critical analysis is still perfectly valid.
The platform is not targeting creators who use AI tools to enhance the narrative or streamline production. In fact, the company itself offers AI options, such as auto-dubbing or Dream Screen.
But if your realistic content has been altered or is synthetic, you must disclose this to make it clear to the viewer.
Why YouTube’s policies are changing
It’s no coincidence that this is happening right now. In recent months, YouTube has detected an increase in the use of AI to create fake movie trailers and content that borders on (or crosses) the line of intellectual property. Although this update is not specifically aimed at that problem, it is part of a larger effort to maintain the quality and integrity of the platform.
In addition, competition for viewer attention is fiercer than ever. YouTube needs to ensure that the videos it recommends and monetizes truly offer value, in order to keep users happy and advertisers willing to invest.
Everything points to a need for content “cleaning”
The new rules are not intended to annoy authentic creators, but rather to clean up the platform of junk content that benefits no one. If you’re all about adding value and creativity, this update
SEO
Instagram is now part of your SEO
For years, Instagram has been the place where brands share, connect, and build community. But now, that same content goes one step further: it positions your brand on Google.
Yes, we’re talking about images, text, videos… which are now part of your digital ecosystem. And with that, Instagram is no longer just a social network: it becomes a channel for strategic visibility.
For many brands, this represents a real opportunity to multiply the value of what they are already doing. But only if it is approached with a clear strategy: search-oriented, content-driven, and connected to business objectives.
Because it’s not about posting more. It’s about knowing how, why, and where that content can add value.
What exactly is happening with Instagram and Google?
Starting July 10, 2025, Instagram will be positioned on Google. In other words, Google will begin to index the public content of professional Instagram accounts. This means that your visible posts (reels, carousels, images with text, etc.) may appear directly in search results.
Not only will profiles or hashtags be displayed, but actual content will also appear. What you share will be able to rank on Google, even if the searcher doesn’t have Instagram or isn’t logged in.
And this isn’t an isolated case. TikTok, Pinterest, and YouTube are already taking up more and more space in search engines. Instagram is joining the movement, and with it comes something key: cross-ranking. The same piece of content can live and perform in two environments.
What does a brand gain by ranking its Instagram content on Google?
This is where it gets interesting. Because this isn’t just about visibility: it’s about strategy.
1. Attract traffic without investing more
You already create content. Perfect. Now that content can attract searches. A good reel, a useful carousel, a well-crafted text… can be a gateway from Google. You don’t need to publish more, just do it with focus.
2. Extend the life of your content
Your posts don’t have to disappear in 24 hours. If they rank well, they can continue to drive traffic weeks later. It’s about giving them a more profitable second life.
3. Gain presence where you couldn’t reach before
Maybe you have a website. Maybe you don’t. It doesn’t matter. Now you can be present in search moments without having to create a blog or landing page for each topic. Instagram becomes your extended showcase.
4. Stand out by staying one step ahead
Few brands are working with Instagram with an SEO vision. If you do it first, you position yourself as a pioneer. As that brand that understands where digital visibility is headed.
5. Connect networks and search engines once and for all
Social media and SEO have always been separate. This is an invitation to work more closely together. Same message, more entry points. More consistency, more impact.
What is cross-positioning (and why you should integrate it)
It’s not copy and paste. It’s not randomly inserting keywords. It’s not thinking about robots.
Cross-positioning is telling a story, sharing an idea, sending a message… and doing it in a way that can also be discovered in search engines.
If your content lives only on Instagram, it has an expiration date. If it’s also designed to rank on Google, it gains traction.
Think about these details:
Does the topic have real search volume?
Does the copy say something or is it just filler?
Does the format complement or distract?
Does the alt-text help to understand or is it an empty box?
It’s not about following a checklist. It’s about having a strategic view.
Work on your Instagram with an SEO mindset
Start with what you already have:
Review which posts are working.
Assess whether your texts are contributing or just fulfilling a function.
Think about how your customer would search for the same thing on Google.
Then, shape it with focus:
Include keywords that have real searches.
Create content that solves, inspires, and connects.
Make it clear from the start what they’re going to find.
Use alt-text with intention, not as a formality.
It’s not just about doing SEO on Instagram. It’s about creating content with a purpose.
Have a strategy: what really makes the difference
This is where everything changes. It’s not about having a pretty feed. It’s about having a presence that brings you closer to who matters.
It’s not about being there. It’s about being there well, with meaning, with direction. And that can’t be improvised. It has to be thought out, aligned, and built.
When you decide that Instagram is also part of your visibility strategy, all your content takes on a new value.
A brand that works this way gains more than just traffic: it gains positioning, consistency, and, above all, impact.
Content yes, but with strategy
Creating content is not enough. For your brand to stand out, each post must have a clear purpose that connects it to your real goals.
Instagram is no longer just a showcase. It’s the place where you can position yourself to be found by those who matter.
Latest Tech and Digital Marketing Updates
📌TikTok will launch a new version of its app in the US on September 5 due to recent issues between the US and China.
📌Perplexity Max available for $200 per month. Perplexity has launched its most exclusive subscription for those who want the best in AI: unlimited access to Labs, use of advanced models such as o3-Pro and Claude Opus 4, Comet…
📌What’s new in WhatsApp Business. Meta is updating it so you can manage your marketing campaigns centrally, covering WhatsApp, Instagram, and Facebook. They are also adding calls and voice messages for large companies.
📌Threads continues to update. They are celebrating their 2nd anniversary by incorporating direct messages and “The Threads Highlighter” to highlight trending topics (similar to Twitter’s trending topics). Available in a mobile version.
📌Mango Stylist, your AI fashion assistant. Mango has introduced a virtual AI-powered fashion assistant that offers personalized product recommendations and complete looks. It works like a chatbot and helps you with outfits.
📌Lego is going strong with Formula 1. At the last British Grand Prix, the trophies for the top three finishers were made entirely from LEGO pieces. And they’re pretty cool, to be honest.