Welcome to our blog, where innovation meets strategy in the dynamic realm of digital marketing! In this post, we’ll examine the latest developments and emerging trends that are transforming the digital landscape. From recent updates in social media algorithms to AI-powered marketing techniques, these changes offer exciting possibilities for brands and marketers.
Get ready to learn how these advancements can revolutionize your campaigns, broaden your reach, and boost your ROI. We’ll analyze the key developments shaping the future of digital marketing, offering detailed insights to help you stay ahead in this rapidly evolving field. Don’t miss this comprehensive look at the current trends and news that are at the forefront of digital marketing!
Google launches a new major update!
Google’s June 2025 core update, which began rolling out on June 30, has officially completed as of July 17.
According to Google’s Search Status Dashboard, the update started at 7:34 AM PDT on June 30 and concluded at 1:00 AM PDT on July 17.
What Is a Core Update?
Core updates involve broad changes to Google’s ranking systems and are not targeted at specific types of content or violations. These updates are designed to improve Google’s ability to surface helpful, high-quality content in search.
Unlike spam or product review updates, core updates can affect rankings across all industries and topics.
What You Should Monitor
Now that the rollout is complete, website owners and SEOs should assess:
- Ranking fluctuations: Compare pre- and post-update performance across key search terms.
- Traffic patterns: Look for lasting changes in organic search traffic.
- Search Console insights: Review impressions, clicks, and average position data from the past three weeks.
- Competitor trends: Evaluate how your niche was impacted compared to others.
Best Practices Post-Rollout
With the update finalized, this is a good time to:
- Analyze your performance: Identify whether any ranking changes correlate with quality or content issues.
- Continue publishing quality content: Maintain focus on meeting user intent and demonstrating E-E-A-T.
- Avoid reactive changes: Unless a clear issue is identified, avoid drastic overhauls in response to short-term ranking losses.
Looking Ahead
Google releases core updates several times a year, and their effects can vary widely. While some sites may see immediate impacts, others experience more gradual shifts. If your site was negatively affected, take time to evaluate your content through the lens of Google’s guidance.
Search Engine Journal will continue to monitor core updates and provide insights as new ones are released.
Digital Marketing
Google launches Search Live: attention SEOs
At Google I/O, the online search giant made its intentions clear about what the future of search will look like. And now it’s taking a step closer to that future: Search Live in AI Mode.
This AI Mode has been controversial because, unlike the AI-generated view already available in Spain—which provides links to the websites from which it “collects” information—this new mode offers hardly any links, focusing instead on the text generated by its large language model.
Hoping to move one step closer to reshaping its search engine, Google is now rolling out Search Live in AI Mode, this time including links to web pages.
It’s somewhat similar to Gemini Live but embedded within the Google app on both Android and iOS. For now, it’s only available in the United States, just like the current AI Mode.
As with Gemini Live, it allows for a smooth, natural conversation with Google Search. Google claims it’s the best way to search for something quickly or when you’re multitasking.
You simply open the Google app, tap the “Live” button, and ask your question. You can follow up with another as Search Live continues responding to your query.
What Search Live does is provide easy access to on-screen links so you can continue exploring the content on the web. In a video shared by Google on its blog, you can see how the search flows from one query to the next using link cards.
Best of all, according to GSMArena, this new search experience with natural conversation through Search Live can run in the background, even while using another app.
The transcription feature can switch to text mode, and there’s an option to view your AI Mode history to revisit a specific response and pick up where you left off.
Search Live uses a custom version of Gemini with advanced voice capabilities, according to Google’s blog announcement. The next step in the experience will be using the camera to show what you’re seeing in real time.
This was the live demo showcased at Google I/O to illustrate the future of search with Search Live—one that, hopefully, will continue providing users with quality links.
artificial intelligence
Meta’s New AI Tools for Ads
At the Cannes Lions International Festival of Creativity, Meta has unveiled its new range of generative AI-powered solutions for advertisers and agencies, leveraging the global stage that the event provides.
Meta claims these innovations will shape a new era of advertising by driving business growth, enhancing creativity, and improving campaign performance. “We are convinced that this transformation will not only expand the role of marketers and agencies but also significantly contribute to global economic growth,” the company said in a statement.
New Creative Features in Advantage+
Meta continues to enhance its suite of creative solutions available in Advantage+, its AI-powered toolkit designed to optimize campaigns. According to data shared by the tech giant, this service has helped boost return on ad spend for sales campaigns by an average of 22%.
The new tools integrated into Advantage+ are based on AI-generated text, images, and video.
Generative Text and Image AI for Brand Identity
A cohesive brand identity is key for communicating a brand’s message effectively. Aware of this, Meta has introduced new text and image generation features in Advantage+ that allow advertisers and agencies to easily leverage all their visual assets—logos, colors, fonts, website content, previous ads, and more—to build effective campaigns that ensure consistency.
Warren Jolly, CEO of the digital marketing agency adQuadrant, shared his experience using these tools: “Meta’s generative AI branding tools have significantly enhanced our creative output, ensuring brand consistency at scale.
They’ve enabled rapid experimentation with brand-aligned creative variations, allowing our team to consistently deliver impactful ads. These tools are essential for agencies looking to push the boundaries of creative efficiency.”
Video Generation 2.0
Meta introduced its AI video advertising tools, Video Expansion and Image Animation, in October 2024. Now, it has expanded its offering with the new “Video Generation” feature, currently in testing, which transforms multiple images into a dynamic multi-scene video complete with text overlays and music.
Chris Connors, Associate Director of Growth at men’s fashion brand INTO THE AM, stated: “With Meta’s enhanced video generation tool, we were able to produce a wide range of captivating ads that bring our brand story to life. This ability to generate high-quality, realistic videos from images has allowed us to connect with audiences in new and exciting ways.”
In addition, Meta is also testing a “Video Highlights” feature that uses AI to detect key moments within a video and generate clips along with scene thumbnails that showcase the campaign’s value proposition.
Latest Tech and Digital Marketing Updates
📌Cannes Lions 2025 Recap
The world’s most important advertising festival once again made it clear what works today: simple ideas, packed with emotion and not afraid of humor. Spain took home 24 Lions, and the most awarded campaigns focused on human connection, creative data use, and breaking the mold.
📌Google listens and responds in AI Mode
Google has activated a new voice mode in its AI Mode, allowing users to hold spoken conversations directly with Search. For now, it’s only available in testing in the U.S.
📌WhatsApp ads delayed in Europe… until 2026
Meta has officially announced the delay.
📌Amazon, Disney, and streaming ads
Amazon Ads and Disney Advertising have joined forces to enable programmatic ad buying directly on Disney+, Hulu, and ESPN. Advertisers will gain access to premium inventory with much sharper targeting, combining consumption and behavior data.
📌TikTok stays ‘alive’ in the U.S.
The ban on the social network has been postponed once again—this time until September. We’ll see what happens in this ongoing saga.
📌Cheetos gives away $10,000
In the U.S., Cheetos has launched a contest awarding $10,000 to people who find “Cheetos” in curious or creative shapes. Each week, they announce a new theme on Instagram and TikTok.